Enterprises can use digital signs to communicate with their employees more effectively at scale. In the article below, we cover the limitations of popular existing communication mediums and how adding digital signage to our messaging channels can help improve your team’s alignment.
The deluge of messages from chat apps and emails
Tools like Slack, Microsoft Teams, and email are essential for our daily operations. They allow for instant communication and collaboration across teams, departments, and even continents. However, this constant connectivity comes at a price. We are inundated with notifications, messages, and emails, creating a digital noise that can be hard to cut through. We all know the feeling of having countless unread messages in Slack channels and a mountain of emails in our inboxes. It can often feel like we are just trying to keep our heads above water, constantly reacting to the next notification instead of focusing on deep, meaningful work.
Another challenge with these communication tools is that they require active engagement from the user. It might seem like a small thing, but an employee needs to consciously open an email or check a specific Slack channel to receive the message. These small hurdles can lead to important information being missed for days or even overlooked entirely. In a large enterprise with thousands of employees, ensuring that everyone receives and digests critical information is a significant challenge. When messages are not seen, it can lead to misalignment, missed opportunities, and a breakdown in communication.
Cutting through the noise with digital signage
What if there was a way to communicate important messages to your entire team without adding to their digital noise? This is where digital signage comes in. Digital signage offers a powerful and effective alternative to traditional communication methods. Instead of sending another email or Slack message that might get lost in the shuffle, enterprises can display important information on screens throughout their offices and workspaces. Whether it’s in the lobby, the breakroom, or on the manufacturing floor, digital signs can deliver key messages to your team at a glance.
The beauty of digital signage is its passive nature. Employees do not need to take any action to receive the information. A simple glance at a screen is all it takes to absorb the message. This means no workflow interruptions and no need to seek out information actively. Digital signage allows you to communicate with your team in a way that is both non-intrusive and highly effective. It is a communication medium that respects your employees’ time and attention while ensuring that key messages are seen.
The power of public messaging formats
There is a unique power in shared, public messaging. When information is displayed on a screen for everyone to see, it becomes a conversation starter. Think about displaying key company metrics, such as revenue growth or customer satisfaction scores, in a public space like the sales department or the employee cafeteria. This public display of information fosters a sense of transparency and shared purpose. It encourages conversations among team members, sparking new ideas and promoting a culture of open communication.
When a message is received by a group, it has a different impact than a message received individually. It creates a shared context and a collective understanding of the company’s goals and performance. This public communication can lead to spontaneous discussions, brainstorming sessions, and valuable feedback that might not have happened otherwise. It helps to break down silos and create a more connected and collaborative work environment.
Introducing Screenly AlignCentral
At Screenly, we understand the communication challenges faced by modern enterprises. That is why we are excited to introduce our new tool, Screenly AlignCentral. Screenly’s AlignCentral is designed to help enterprise leadership connect with large and distributed teams, whether they are spread across a large corporate campus or working in a hybrid environment. With AlignCentral, you can easily and quickly get shared messaging out to your entire team, ensuring that everyone is aligned and informed.
AlignCentral transforms your existing digital signage network into a powerful communication platform. It allows you to create and manage content centrally and deploy it to any screen, anywhere in the world. This makes it incredibly easy to share important updates, company news, and key metrics with your entire organization. AlignCentral is designed to be user-friendly, so you don’t need a technical background to manage your digital signage network. It is all about making enterprise communication simple, effective, and scalable.
Seamless integration with your existing workflows
We know that introducing a new tool can sometimes be disruptive. That’s why we designed Screenly AlignCentral to integrate seamlessly with your existing collaboration tools and digital workspaces. You can connect your digital signage displays to the tools your team already uses every day, and you can customize these integrations line-by-line at the code level.
These custom integrations can work with your enterprise management tools, so your digital signage works with your enterprise workflows, not against them. For example, you can automatically display data from your business intelligence dashboards on your screens, or you can integrate with your internal communication tools to share company-wide announcements. This seamless integration ensures that your digital signage consistently displays the most up-to-date and relevant information, without requiring extra effort from your team.
More than just metrics & reinforcing company culture
While sharing business metrics and data is important, a huge part of messaging with Screenly AlignCentral is about reinforcing your company culture. A strong company culture is the backbone of any successful organization. It keeps your team engaged, motivated, and aligned with the company’s mission and values.
With AlignCentral, you can keep your company culture vibrant by communicating your company’s values, celebrating achievements, and highlighting employee successes. When everyone knows why they are there and what the company is trying to achieve, it creates a powerful sense of purpose. This shared understanding can lead to increased productivity, higher employee morale, and a stronger sense of community.
Get started with Screenly
Ready to see how Screenly can transform your enterprise communication? Sign up for a free 14-day trial today and experience the power of Screenly AlignCentral for yourself.
