While screens were once standalone and required manual attention, cloud-based digital signage has been the dominant standard in the market for over a decade. This dynamic is no mystery, as the cloud provides the most efficient way to manage screens at scale.
In the past, managing a network of displays was a massive logistical burden. To update a single image or video, an IT manager or administrator would have to travel to the screen in person. They would need to climb a ladder or reach behind a dusty enclosure just to swap out a USB drive.
If you had one screen, it was annoying. If you had one hundred screens across different cities, it was impossible. Today, modern digital signage platforms, like Screenly, allow users to update content on hundreds of screens instantly from a single web dashboard. This eliminates travel time completely and ensures campaigns go live exactly when intended.
Enhancing team collaboration with cloud digital signage
Cloud digital signage does more than just save time with content management. It fundamentally changes how teams work together. In a legacy system, access was restricted to whoever held the physical media player or USB drive. In the cloud, team access can be shared with your entire enterprise in just a few clicks. This capability increases the ability for collaboration among teams, allowing for a shared digital signage content strategy.
Now, large enterprises can maintain strict brand governance by sharing playlists with core messaging across teams. Simultaneously, they can delegate more department or store-specific content to sub-teams and specific users within the organization with granular access controls. This collaboration makes digital signs a shared, active business asset rather than a static piece of hardware.
Security in a cloud-based digital signage deployment
As organizations roll out increasingly more integrated digital signage fleets, security cannot be an afterthought. Cloud-based digital signage allows for enhanced security measures that offline systems simply cannot offer. The most significant advantage is the ability to push automatic software security updates.
In a manual environment, patching a vulnerability requires a site visit. This means screens often stay vulnerable for months at a time. With a cloud solution, patches happen quickly in the background, ensuring your digital signage fleet is always protected against emerging threats. Security is key for enterprise digital signage rollouts to avoid reputational harm from inappropriate content being displayed and to prevent hackers from accessing sensitive business data.
It is true that putting more devices on the cloud comes with its own set of security risks. Every internet-connected device represents a potential entry point for a bad actor. This reality is exactly why companies with digital signage in the cloud need a security-first digital signage partner. Learn more about digital signage security at Screenly, including our SOC 2 Type II compliance.
Apps with cloud-based digital signage
The cloud also enables powerful integrations with other business cloud tools. For example, with Screenly Apps, users can quickly integrate their digital signs with popular business tools they use every day. These tools include business intelligence dashboards, shared calendars, HR tools, and more.
With Screenly, all Apps can be customized line-by-line at the code level. This capability means that advanced users can build truly unique solutions for their specific business needs. Instead of needing to compromise, users can now integrate digital signs into their company workflows exactly how they want them. Learn more about our Edge App framework and our developer tools for digital signage.
Get started with Screenly
There has never been a better time to modernize your visual communication strategy. Whether you are managing a single screen in a lobby or a fleet of enterprise displays across multiple business locations, the cloud offers the security, scalability, and flexibility you need.
Experience the power of a cloud digital signage platform for your business today. Sign up for a free trial with Screenly and get your first screen up and running in minutes.
