With an assistant connected, managing signage becomes a conversation. You describe what you want, and the assistant carries it out through Screenly.
Ask it to put the safety briefing on every warehouse screen on weekday mornings, and it works out the screens, the playlist, and the schedule, then makes the change. Ask which screens are offline, and it checks and tells you.
This is the same control the API and CLI give, reached by describing the outcome rather than spelling out the steps. For people who know what they want on their screens but would rather not write code or learn the dashboard, it is the shortest path from intent to result.