Inside a playlist, two things decide what a screen feels like: the order of the items, and how long each one stays up.
Items play from the top of the list to the bottom, then the playlist loops and starts again. Reorder the list and you change the sequence your audience sees. A safety notice can lead, a dashboard can follow, and a brand message can close the loop before it all repeats.
Each item also has a duration: the number of seconds it holds the screen before the next one takes over. A still image might sit for ten seconds, while a detailed dashboard might hold for two minutes so people can actually read it. Tuning these durations is how you set the pace.
The rhythm matters more than it sounds. A loop that moves too fast is tiring to watch, and one that lingers too long feels stuck. Good signage finds a cadence that suits the place: quick and punchy in a busy corridor, slower and calmer in a waiting area.