What content is

The eleven kinds of thing you can put on a screen, and the one difference that matters: whether it is stored on the device or loaded live.

Content is one item in your library. A photograph, a video file, a page of a PDF, a URL, a camera feed, an app. Each one has a name, a type, and settings of its own, and each goes into a playlist to reach a screen.

What you can show

TypeWhat it is
ImagesJPG, PNG, WebP, HEIC, TIFF, BMP, and static GIF
VideosMP4, MKV, MOV and the rest, plus YouTube and Vimeo URLs
AudioMP3 and FLAC, played alongside something visual
PDFsEach page becomes its own item
Presentations and documentsExported from Slides, PowerPoint, Keynote, Docs, Word, Pages
SpreadsheetsExported, or connected live from Google Sheets
Web pagesAny URL, including pages on your own network
Live streamsRTSP from a camera or encoder
Local captureA device plugged into the player
AppsLive, self-updating content from the App store

The one distinction that matters

Some content is downloaded and stored on the device: images, video, audio, PDF pages. It plays from local storage, which is why a screen keeps working through an internet outage.

Some content is loaded live every time it plays: web pages, streams, and apps on some platforms. It is always current, and it disappears from the rotation while its source is unreachable.

Almost every surprise about Screenly’s behavior comes back to which side of that line a piece of content sits on. See Where content lives.

What is not content

A playlist is not content; it is the rotation content sits in. A schedule is not content; it belongs to the playlist. And a screen holds no content of its own: take its playlists away and it has nothing to show.

Type to search the documentation