Worked examples

A single office, twelve screens

Two dimensions are enough.

reception   canteen   meeting-room   corridor
finance     hr        operations

A screen carries one of each: the space it is in, and the team that owns its content.

What it makes easy. HR updates its own screens without touching anyone else’s. A building-wide notice targets nothing at all and goes on All Screens. Adding a meeting room is one label.

Twenty sites, four screens each

Site is the dominant dimension, so it goes first.

frankfurt   manchester   lyon   ...
reception   warehouse    canteen
24h

What it makes easy. A country-wide campaign targets nothing site-specific and reaches all eighty. A single site’s screens are one label. Screens that never switch off are 24h, so a schedule for overnight content targets them without listing them.

What to resist. frankfurt-reception. Frankfurt plus reception already expresses it.

A manufacturing plant

Here the useful dimension is not geography, it is who is looking.

plant-floor   control-room   canteen   entrance
safety        production     hr
portrait

What it makes easy. A safety notice reaches plant-floor immediately without anybody deciding which screens those are. Orientation is a label because content is authored differently for it, and a portrait playlist targeting portrait never lands on a landscape wall.

An agency running screens for clients

Clients belong in separate workspaces, not separate labels. Isolation is the point, and labels do not provide it.

Inside each client’s workspace, label by that client’s own geography and space types. A shared playlist is how the agency’s own content reaches all of them.

The pattern underneath all four

Between two and four dimensions. Every screen carries one label from each. No combinations. No campaigns.