Screenly’s Managed Service Provider (MSP) and Managed Security Service Provider (MSSP) Program is designed for technical experts who manage and support digital signage solutions for their clients. As an MSP or MSSP partner, you get the tools and support needed to deliver exceptional value and service to your customers.

Platform Capabilities for MSPs and MSSPs

Screenly’s platform is built for multi-tenant operations at scale. Here’s what you get as a partner:

Multi-Tenant Customer Management Silo each customer into their own team with granular access control. Assign Owner, Admin, Billing Manager, and User roles per client to ensure each user has exactly the right level of access. This is critical for both MSP and MSSP operations where strict client separation is non-negotiable.

SSO and SAML Authentication Integrate with your clients’ identity providers using SSO and SAML. Screenly supports Auth0, Okta, Microsoft Entra ID, and Google Workspace out of the box — reducing onboarding friction and strengthening security across your managed accounts.

Audit Logs for Compliance Track every action across your client accounts with audit logs. For MSSPs, this is essential — you can see exactly who did what and when, supporting compliance requirements and simplifying incident investigation.

Consolidated Billing Manage all your client accounts under consolidated billing, available in both monthly and annual terms. Keep accounting simple while easily tracking charges across multiple client deployments.

API and CLI for Automation Use the Screenly API and CLI to automate screen provisioning, content updates, and playlist management across your entire client base. The CLI integrates with CI/CD pipelines and supports JSON output for scripting — ideal for MSPs managing hundreds of screens.

Turnkey Hardware Our pre-configured digital signage players ship ready to deploy. Pair a screen in seconds with a single CLI command, reducing on-site installation time and support burden.

Support SLA Partner accounts have access to contracted support SLA times, ensuring your team gets the help they need when they need it — critical when your clients’ digital signs are customer-facing.

Why Partner with Screenly?

• Recurring Revenue: Add digital signage to your managed services portfolio with discounted partner licensing.
• Direct Team Access: Stay connected with our support team via a dedicated Slack channel for prompt assistance and guidance.
• Advanced Automation: Utilize our API, CLI, and MCP Server to manage fleets at scale — even with AI assistants.
• Competitive Edge: Differentiate your services with enterprise-grade digital signage backed by a platform trusted by Capital One, NASA, and Lowe’s.

Ideal Partner Profile

Our ideal MSP and MSSP partner is technically proficient and offers comprehensive management and support for digital signage solutions. Ideal partners include:

• Managed Service Providers (MSPs): Offering managed IT services and support with a focus on digital signage.
• Managed Security Service Providers (MSSPs): Delivering security-focused managed services where digital signage requires strict access control and compliance.
• Unified Communication (UC) Companies: Offering integrated communication solutions that can incorporate digital signage.
• AV Integrators: Providing audio-visual solutions with the capability to include digital signage.
• Network Solutions Providers: Delivering network infrastructure and services that support digital signage deployments.

You should be a:

• Technical Expert: With a deep understanding of technology and the ability to provide first-tier support.
• Installation Pro: Capable of handling complete installations from start to finish.
• Service Provider: Offering ongoing management and support to ensure optimal performance for your customers.

Partner Qualifications

• First-Tier Support Capability: Provide initial technical support to your customers, troubleshooting and resolving issues promptly.
• Installation Expertise: Execute full installations efficiently, ensuring that systems are set up correctly and optimally.
• Technical Proficiency: Have a strong technical background to handle complex integrations and customizations.
• Minimum of 100 Licenses: Partners must manage a minimum of 100 Screenly licenses, with a grace period of one year to meet this requirement.
• Exclusive Use of Screenly Players: To maintain optimal performance and support, all partners are required to use Screenly’s digital signage players.

How to Join

1. Application: Submit your application.
2. Review: Our team will review your application to ensure you meet the program qualifications.
3. Onboarding: Once approved, we will guide you through the onboarding process, including training and setup.
4. Engagement: Start deploying and managing Screenly solutions for your customers, with ongoing support from our team.

Benefits of the Program

• Competitive Edge: Stand out by offering advanced, customized digital signage solutions.
• Revenue Growth: Increase your revenue by managing more licenses and offering comprehensive services.
• Advanced Integration: Leverage our API, CLI, and Edge Apps to enhance and customize digital signage solutions.
• Continuous Support: Benefit from our ongoing support and training to keep your team updated with the latest Screenly advancements.
• Discounted Licenses: You’ll receive a discount on Screenly licenses.

Join us in delivering excellence in digital signage management by becoming a Screenly MSP or MSSP partner today. If you have questions about our program, feel free to reach out.