Digital Signage for System Integrators

Build custom digital signage solutions with Screenly. RESTful API, CLI with CI/CD integration, Edge Apps framework, predicates engine, and turnkey hardware for AV integrators and system integrators.

Build custom digital signage solutions with Screenly. RESTful API, CLI with CI/CD integration, Edge Apps framework, predicates engine, and turnkey hardware for AV integrators and system integrators.

Screenly’s System Integrator (SI) Program is tailored for technical experts who build custom digital signage solutions and advanced integrations for their clients. As a System Integrator partner, you get full access to our developer tools and the support needed to deliver exceptional value to your customers.

Developer Tools for System Integrators

Screenly’s platform gives system integrators a complete toolkit for building, automating, and managing custom digital signage deployments. Here’s what you get as a partner:

Edge Apps Framework Build custom screen applications using Edge Apps — a low-code framework that runs natively on Screenly Players. Edge Apps support rich metadata including GPS coordinates, labels, and tags for logic-driven applications. They run without internet connectivity, eliminating single points of failure. Use the CLI and CI/CD pipelines for a modern developer workflow, and explore examples in the Screenly Playground on GitHub.

RESTful API Connect digital signage to your clients’ existing tech stacks using the Screenly API. Integrate with business databases, ERP systems, and enterprise software. Automate content updates based on external data — weather, stock levels, events — and build entire services on top of the platform. Fully documented at developer.screenly.io.

CLI for Automation and CI/CD The Screenly CLI gives you developer-friendly screen management at scale. Pair screens in seconds, upload content, create playlists, and deploy Edge Apps — all from the terminal. Full JSON output support and UNIX pipe compatibility make it ideal for scripting, and it integrates directly into CI/CD pipelines via GitHub Actions.

Predicates Engine Control exactly when content displays using the predicates engine. Define time-based scheduling (business hours, specific dates) or create custom predicates that evaluate JSON endpoints in real time — for example, triggering promotions based on inventory levels from an ERP system. Predicates are evaluated multiple times per second for instant content changes.

JavaScript Injection Execute custom JavaScript on web content with JavaScript injection. Automate multi-step authentication flows, close GDPR consent pop-overs, scroll pages, or interact with DOM elements. Test locally before deploying, and combine with the CLI for full automation.

Authentication for Protected Content Display password-protected dashboards, analytics, and internal tools on screens using Screenly’s authentication methods. Choose from browser extensions (Chrome and Firefox), HTTP Basic Auth, or JavaScript injection for advanced multi-step login sequences and OAuth flows.

MCP Server for AI-Powered Management Use the MCP Server to manage digital signage fleets through AI assistants like Claude and Cursor. Perform screen inventory checks, label-driven bulk updates, smart scheduling, campaign rollouts, and Edge App configuration — all through natural language.

Turnkey Hardware Our pre-configured digital signage players ship ready to deploy. Pair a screen in seconds with a single CLI command, reducing on-site installation time and support burden.

Why Partner with Screenly?

  • Full Developer Access: Build custom solutions with our API, CLI, Edge Apps, predicates, and MCP Server.
  • Direct Team Access: Stay connected with our support team via a dedicated Slack channel for prompt assistance and guidance.
  • Enterprise Security: Leverage SSO/SAML, audit logs, and granular access control for enterprise client deployments.
  • Competitive Margins: Attractive partner pricing and discounted licenses to grow your bottom line.

Ideal Partner Profile

Our ideal SI partner is technically proficient and capable of integrating custom solutions for clients. You should be a:

  • Technical Expert: With a deep understanding of digital signage technology and the ability to provide first-tier support.
  • Installation Pro: Capable of handling complete installations from start to finish.
  • Custom Solutions Provider: Offering tailored solutions that meet specific customer needs.

Partner Qualifications

  • First-Tier Support Capability: Provide initial technical support to your customers, troubleshooting and resolving issues promptly.
  • Installation Expertise: Execute full installations efficiently, ensuring that systems are set up correctly and optimally.
  • Technical Proficiency: Have a strong technical background to handle complex integrations and customizations.
  • Minimum of 100 Licenses: Partners must manage a minimum of 100 Screenly licenses, with a grace period of one year to meet this requirement.
  • Exclusive Use of Screenly Players: To maintain optimal performance and support, all partners are required to use Screenly’s digital signage players.

How to Join

  1. Application: Submit your application.
  2. Review: Our team will review your application to ensure you meet the program qualifications.
  3. Onboarding: Once approved, we will guide you through the onboarding process, including training and setup.
  4. Engagement: Start deploying and managing Screenly solutions for your customers, with ongoing support from our team.

Benefits of the Program

  • Competitive Edge: Stand out by offering advanced, customized digital signage solutions powered by Edge Apps, predicates, and JavaScript injection.
  • Revenue Growth: Increase your revenue by managing more licenses and offering comprehensive services.
  • Advanced Integration: Leverage our API, CLI, Edge Apps, and MCP Server to build and customize digital signage solutions.
  • Support SLA: Partner accounts have access to contracted support SLA times, ensuring your team gets the help they need for mission-critical deployments.
  • Discounted Licenses: You’ll receive a discount on Screenly licenses.

Join us in transforming the digital signage landscape by becoming a Screenly System Integrator partner today. If you have questions, feel free to reach out.

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