Customers who are visiting a supermarket or grocery store are on the move. In most cases, they have a list or general idea about the items they want, and their goal is to get in and out of the store as quickly as possible. Communicating with these customers needs to be non-intrusive and hyper-relevant to their specific needs and concerns.
Digital signs can be an ideal communication medium for supermarkets and grocery stores. In the post below, we detail how these businesses can use digital signs and how to set one up quickly and easily.
What is a digital sign?
A digital sign is any TV or monitor that a business or organization uses to display custom information, such as special offers or product testimonials. The main component of a digital sign is, of course, the screen. However, there are a couple of other components that make a digital sign.
Each digital sign needs a digital signage player. A digital signage player is a small, palm-sized device that connects to the digital signage screen via HDMI cable. The digital signage player renders custom content to the screen the same way a DVD player renders a movie to a home TV. With a digital signage player, users can display images, videos, and even web pages on their digital signs.
The third component of digital signs is digital signage software. Digital signage software allows users to manage the content on their screen from anywhere with an internet connection. Users can simply log in to their online account and set the content on one or multiple screens. Common features of digital signage software include the functionality to build playlists, schedule content in advance, and notifications when screens require troubleshooting.
How can supermarkets and grocery stores use digital signs?
One of the most common use cases for digital signs in supermarkets and grocery stores is displaying special offers. Stores can use digital signs to direct shoppers to another area or highlight an offer on a nearby product. Users can also connect their digital signs to their existing inventory systems and databases via a digital signage API. With a digital signage API, users can program their digital signs to stop displaying a special offer for an item when that item is out of stock.
Another popular use case is using digital signs to display unique recipes. Stores can use a digital sign to supplement a free sample booth by showing the ingredients involved, the preparation process, and the final food product. Many stores have experimented with “ready-to-go” packages, which include a basket of all ingredients a person needs for a delicious home-cooked meal. These prepared packages can help increase sales by making the shopping experience quick and easy.
Supermarkets and grocery stores can also use non-customer-facing digital signs. These digital signs can sit in break rooms or corporate offices to display KPI data, such as sales numbers and revenue projections. Another use case for digital signs at corporate campuses is displaying HR policies or COVID-19 health and safety information.
How to get started with digital signage at your supermarket or grocery store
Supermarkets and grocery stores can get started with digital signage with very little time or upfront investment. Screenly provides an integrated hardware and software solution for digital signage the users can get up and running in no time. You can check out Screenly’s digital signage software for free with a 14-day free trial. You can learn more about Screenly’s digital signage player, the Screenly Player, here.
If you have any questions about launching digital signage at your supermarket or grocery store, please reach out to Screenly Support. We are always happy to help answer questions and consult with you on how to get the most out of digital signs at your store.
