Restaurant digital signage and digital menu boards

A solution for restaurant digital signage

Restaurant digital signage enables restaurants to display eye-catching digital menus and engaging promotional content to customers. Screenly provides a robust solution for restaurant digital signs that allows restaurant staff to manage their digital restaurant signs from a central web interface. With Screenly, users can set and forget their restaurant digital signage and focus on growing their restaurant.

Benefits of restaurant digital signage

Screenly provides a variety of useful features for restaurant digital signage. These features include remote content management, content scheduling, and screen playback monitoring. Read more below on each of these features and how they can benefit your restaurant.

Remote content management for restaurant digital signs

This feature allows restaurant staff to change and update their digital signage content from their computer. Users can change out content at the restaurant itself or from a central franchise management office. This feature is useful, as, without it, users will need to update content with a USB drive manually. This manual process is a hassle and is time-intensive. Additionally, manually updating a sign can be disruptive to customers. Imagine your digital restaurant signs displaying a black screen for twenty minutes during business hours as an employee stands on a chair and attempts to update the screen’s content. That is not an ideal scenario.

With remote content management, restaurant staff can easily change out content using a web interface on a laptop. To change out content, a staff member can simply upload the desired image, motion-graphic, or video file into their account. The content will then start displaying on the screen. Note that different content can be changed out for screens at different restaurant locations. If you have multiple digital signage screens, you can choose to manage them together or break them into different groups with group-specific content. This feature is important for franchise restaurants with multiple locations as it enables a single employee to quickly manage digital signage content for the entire restaurant chain.

Content scheduling for digital menu boards

Many restaurants use digital menu boards to display different menus during breakfast, lunch, and dinner hours. Screenly’s digital menu software for TVs allows restaurants to schedule their menu content easily. Out-of-the-box, Screenly comes with a sophisticated playlist feature that allows users to schedule their menu board content in advance. The chances are that you have different menu items offered at different times of the day. Maybe you have a separate breakfast menu, lunch menu, and dinner menu. Perhaps you even have a special weekend or happy hour menu. Of course, you do not want to display your dinner menu during the lunchtime rush. With a TV menu board powered by Screenly, you can set your different menus to change at predetermined times automatically. All you need to do is enter when you want to display each menu, and Screenly will take care of the rest.

Some users need their restaurant digital signage to work across different time zones. Screenly is an excellent solution for large restaurant franchises that operate across multiple time zones. You can set the time zone separately for each digital signage screen or group of screens.

To learn more on digital restaurant signs and digital menu boards, look at our article on how to increase restaurant sales with digital menu boards.

Screen playback monitoring for your restaurant’s digital signage

Screenly’s intuitive user interface makes it super easy to monitor your TV menu boards for any playback issues or malfunctions. With Screenly, a restaurant’s IT employees and other team members can quickly glance at an online dashboard to monitor their screens’ status remotely. This feature is important, as restaurant staff can address any screen malfunctions rapidly. Without this feature, the responsible parties may have to wait hours before they hear from frontline restaurant employees about any restaurant menu board issues. This communication delay is particularly common when those responsible for managing a screen’s content work offsite from the restaurant location. When a restaurant menu board is down, this issue is particularly visible to customers, and it does not provide a positive impression of your restaurant.

Cost-effective digital signage for restaurants

To run a restaurant digital sign, you will need a digital signage player for each TV. A digital signage player is a physical piece of hardware that renders your content to a display screen. Screenly’s digital signage player, the Screenly Player, is a cost-effective and energy-efficient digital signage player. You can purchase a Screenly Player on Amazon. Each Screenly Player comes with all required connection cords for your first restaurant digital sign. Connect your Screenly Player to the internet via ethernet or WiFi, connect the device to a power outlet, and connect the device to your display screen via HDMI. You will then have your first restaurant digital sign up and running.

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