In today’s world, technology has become an integral part of our daily lives. It has revolutionized the way we interact with the world around us, and retail businesses are no exception. With the increasing popularity of digital store signs, retailers can now share product information and brand stories with customers in an engaging and interactive way.
Retail digital signage refers to the use of digital signs to display content in retail stores. These digital signs can be used in various ways to enhance customer engagement and increase sales. Here are some of the benefits of using signage in retail:
Grab the attention of window shoppers
Window shoppers are people who pass by a retail store without any intention of making a purchase. However, with the right signage display, retailers can capture their attention and entice them to enter the store. By displaying special offers and promotions on digital displays, retailers can attract window shoppers and convert them into paying customers.
Cross-sell and Up-sell Products
Digital store signs can be used to showcase related products and cross-sell or up-sell to customers. For instance, a clothing store can display a digital sign with accessories that complement the outfits on display. This can encourage customers to purchase additional items, increasing sales for the store.
Share product information
One of the primary benefits of digital store signs is the ability to share product information with customers. By viewing a display screen, customers can learn more about the features and benefits of a product. This can be especially helpful for complex or technical products, where customers may need more information before making a purchase.
Tell Your Brand Story
Digital signage also enables retailers to showcase their brand story and values. By displaying videos or images that highlight the company’s history, mission, or vision, retailers can build a stronger connection with customers. This can help to differentiate the brand and increase customer loyalty.
Real-Time Display Content
Digital signs can be updated in real-time, allowing retailers to showcase new products or promotions as they become available. This can help to create a sense of urgency and encourage customers to make a purchase. For instance, a grocery store can display digital signs with daily deals or new product arrivals, attracting customers to make a purchase.
Key factors to consider when launching digital store signs
To implement a successful digital signage system, retailers need to consider a few key factors. These include the digital signage media player, display screen, and digital signage software. Let’s take a closer look at each of these elements:
Digital signage media player
A digital signage media player is a device that connects to a display screen and renders content to that screen. Retailers can choose from various media players, depending on their needs and budget. Some media players are standalone devices that can be connected to any display, while others are integrated into the display itself. Retailers should choose a media player that supports the type of content they want to display and has sufficient processing power for their needs. Learn more about Screenly digital signage players.
A display screen is arguably the most important part! Retailers should choose a display screen that is appropriate for their store layout and customer needs. Main considerations include the display’s size, brightness, resolution, cost, and whether the display will be outside or inside. Learn more about the main considerations when purchasing a digital signage display screen.
Digital Signage Software
Digital signage software is used to create and manage the content displayed on digital signs. This software enables retailers to schedule content, update displays in real time, and track the screens that need troubleshooting. Retailers should choose digital signage software that is easy to use and provides the features they need to manage engaging and effective content across their deployment.
Getting started with digital store signs
In conclusion, digital store signs are an effective way for retailers to engage with customers and increase sales. By using interactive displays, retailers can share product information, cross-sell related products, and showcase their brand story. To implement a successful digital signage system, retailers need to consider the media player, display screen, and digital signage software that best fit their needs and budget. With the right setup, digital store signs can help retailers grab the attention of window shoppers, provide customers with useful information, and ultimately increase sales.
To get started with digital store signs, sign up for a free trial with Screenly. No credit card is required.