Digital Signage for Elevators

The elevators at Merchandise Mart from the outside.

It is becoming increasingly common for elevators to be equipped with screens that show various advertisements. Content in these screens range from advertising to lunch menus to internal communications. What makes signage in elevators really effective is that you truly have a captive audience. In most elevators, there is no cellphone reception. This means that for a few rare moments people look up from their mobile devices. This is your opportunity to engage with them.

The problem

Getting digital signage screens installed into the elevator is just the start. Once the screens are connected, you need to then manage content on these screens. A common “solution” for content management in elevators boils down to switching out USB sticks or SD cards in order to propagate your content to multiple screens. This, of course, is not ideal. This method might work if you only manage one elevator and only need to update the content once a month, but what if you manage 15 elevators and need to be able to update content on a bi-weekly basis?

The solution

Enter Screenly. Because the Screenly Player is a Raspberry Pi based device, it has boasts an extremely low power consumption and an extremely small size. This means that you can easily fit the Sreenly Player into the smallest of spaces, like an elevator. Moreover, most elevator monitors do have HDMI input, which means that you can easily retrofit an existing screen in your elevator with Screenly.

In some elevators, an internet connection (WiFi or wired) is only live when the elevator is in “sleep mode”. Other elevators have a constant internet connection. Here, it is important to note that you do not need internet connection during all parts of the day to use Screenly. This is the case as the Screenly Player locally caches content and is designed to survive intermittent internet outages.

Once you have connected the players and configured them to Screenly, you are able to instantly manage content across all of your screens. You can group screens into logical groups and schedule content accordingly. Additionally, you can check out our crash course video that takes you through the basics of Screenly’s simple, yet powerful, web interface.

Use case

One of the most impressive deployments that we have seen of Screenly is in the Merchandise Mart, an iconic building in downtown Chicago. In these glorious elevators, there are hidden screens that show a slideshow of historical images from the building and surrounding area.

The elevators at Merchandise Mart from inside the elevator.

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