How developers can use the digital signage API to assist marketing & sales teams

A developer using a whiteboard to describe a digital signage API use case.

Particularly with small companies, developers work on two types of features. One type is customer-facing features, and the other type is features for internal tools and systems. Features for internal tools and systems are necessary for keeping the company running smoothly and allowing the team to reach maximum productivity. With the Screenly digital signage API, developers can assist marketing and sales teams by streamlining several time-consuming data-entry processes.

What is the Screenly digital signage API?

Digital signage allows users to display the content that is important to their business when and where they need it. This content can include images, videos, webpages, and even audio content. Users can then organize this content into playlists and schedule it to run on screens throughout their organization. Additionally, users can change out and schedule content remotely with digital signage management software.

While users can achieve most of what they need through Screenly’s easy-to-use interface, users can run into problems managing screens this way at scale. It is one thing to update content on ten screens once a week, but updating 100 screens multiple times daily is a different story.

With the Screenly digital signage API, users can integrate their Screenly digital signage with their existing tools and databases. These integrations allow users to automatically add, schedule, and change content based on predetermined data thresholds and events.

Allowing marketing and sales teams to focus on marketing and sales

In some organizations, digital signage management becomes a significant burden. Many hours that could otherwise be put towards more productive, revenue-generating activities are put towards data entry and manually updating digital signage content.

With the digital signage API, developers can help marketing and sales teams automate those tasks so that the teams can focus on what they do best.

Common use cases for the Screenly digital signage API with marketing teams:

  • Automating digital signage specials and promotions based on inventory levels
  • Integrating with POS systems to display custom offers based on item popularity
  • Displaying and updating campaign performance metrics in real-time and providing visual alerts to team members when they reach or miss goals

Common use cases for the Screenly digital signage API with sales teams:

  • Integrating with sales CRMs to display real-time pipeline data
  • Alerting team members of quota targets and progress towards those goals
  • Calendar alerts for upcoming sales meetings

Instead of marketing and sales teams performing data-entry tasks and manually updating digital signs, developers can use the digital signage API to get that work done automatically.

Getting started with Screenly and the digital signage API

It’s free to get started with Screenly. Both technical and non-technical users can get started now with a free 14-day trial. No credit card is required. Non-technical users can get started with our easy-to-use interface and virtual demo screens, and developers can read more about our digital signage API here.

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