Key use cases for digital signage content management software

A woman using digital signage content management software.

Digital signage content management software allows businesses and organizations to easily create, manage, and publish digital content to one or more digital signs. With this software, businesses and organizations can quickly deploy engaging and dynamic content that can be used to communicate with customers, employees, or other audiences. Read more in the article below on key use cases for digital signage content management software.

Communication with customers via digital signs

One of the main uses of digital signage content management software is to display information and advertisements to customers. This communication includes sales and promotions, product information, menus, and store maps. When customers are better aware of what the business has to offer and which products meet their needs, the company can increase revenue. 

Businesses can easily and quickly update the displayed information by using digital signage. Due to this ease of updating, companies can more easily maintain fresh content than if they were reliant on printed signs. Additionally, digital signage content can include videos, motion graphics, and sound, which provides a more engaging experience than traditional print signs.

Using digital signs to communicate with employees

Another use of digital signage content management software is to display information to employees. This information can include company announcements, schedules, and other information relevant to the workplace. By using digital signage, businesses can ensure that their employees have access to the information they need when they need it.

Some digital signage content management software can work with third-party tools that help with employee communications. One example is using Grafana data dashboards to display company KPIs on digital signs. When all team members are aware of company KPI data, they can more reliably focus on the business items that matter most. Another example is displaying Google Calendar information on digital signs. Displaying Google Calendar data on digital signs can help keep a team more closely in sync. 

Integrating with a company’s full workflow via digital signage API

In addition to displaying third-party data via integrations or public URLs, some digital signage content management software can connect with other products via digital signage API. This feature is helpful as it allows more granular connections between a company’s digital signs, workflows, and tools. 

With a digital signage API, companies can display third-party data in a more customized way and also use this third-party data as a trigger for when content displays. When a company metric falls below or above a certain threshold, this can trigger the company’s digital signs to display relevant information. For example, if inventory is out, the company’s digital signs can automatically remove promotions for that item via digital signage API.

Get started with Screenly digital signage content management software

Screenly has been providing digital signage content management software since 2012, and it is now easier than ever to get started. 

To get started immediately, register for a 14-day free trial. You can interact directly with the Screenly interface in the free trial and get your content running on a demo virtual screen in minutes. When you are ready to get your content displaying on the big screen, purchase a digital signage player.

Need help or have questions about our digital signage content management software? Reach out to Screenly Support. We are always happy to help.

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