A business office is more than just a location to carry out day to day tasks. An office is a place for your team to collaborate, build a bond, share plans, and diligently work together towards company goals. For a team to achieve company goals, the team must use the office as an important channel for communication. Through effective communication, team members can ensure that they work in tandem with maximum productivity.
One method to improve team communication is using a digital signage solution. A digital sign is simply a screen such as a TV, computer monitor, or commercial display that shows relevant images, videos, or even live web pages. A digital signage TV typically plays continuously in a location with high foot traffic. Via a digital signage platform, each employee can frequently see the company’s most important messages and data in real time. In this post, we detail four important ideas and uses cases for your office’s digital signage content.
Four digital signage content ideas and use cases for your office
1. Display company metrics and KPIs
One great use case for office digital signage is to display company metrics and KPIs. Keeping this data clearly in view can help make sure everyone is on the same page regarding the company’s progress. When team members are not achieving KPI targets, the team can quickly identify and fix relevant problems. When the team is achieving KPI targets, the company can recognize and celebrate significant successes. Using data dashboard tools such as Grafana with office TV display software, teams can beautifully display company metrics from multiple data sources.
2. Use digital signs to show company policies and procedures
Another use case for office digital displays is to show important company policies and procedures. Depending on your local business laws, companies must prominently display a variety of HR-related information. Companies can also display changes to important standard operating procedures to ensure that each team member is up-to-date with the company’s SOPs.
3. Digital signage to advertise company events and happenings
Offices can also use digital signage to show useful information regarding company events. This content can show information for important upcoming meetings, client tours, or training events. Digital signs can display scheduling details, registration information, and even live social media feeds for each event. Also, if your company is making effort to go green or have a paperless office, digital signage can help reduce your office’s carbon footprint.
4. Show customer testimonials on a display screen
In addition to displaying images with high picture quality, digital sign hardware can also display 1080p HD video content. One great use of video content for business digital signage is to show customer success stories. These success stories can come in the form of a video customer testimonial. This digital sign content is useful as it can motivate team members to feel good about their work and their impact on customers’ lives.
What digital signage tools do I need to get started?
To set up a screen at your office, you will need a few digital signage tools. First, you will need a digital signage player. This media player is a physical device that displays content to your office tv display. The digital signage player operates similarly to the way a DVD player displays a movie to your home TV. It is best to use a device that is built specifically for digital signage as such a purpose-built device will be more reliable and protected from hackers than a do-it-yourself digital signage solution.
Next, you will need digital signage software. This software allows web-based management of your digital sign content. Users can change a sign’s content all from the convenience of their computer. This functionality is particularly important when a company has a digital signage network with multiple screens. An employee can waste a lot of time managing multiple screens by hand. Manual digital signage management requires an employee to visit each sign and upload new content with a flash drive or USB device. Digital signage software also acts as a cloud-based content management system (CMS) for an office’s digital sign content. Employees can store images and videos for repeated use.
Businesses can use paid or free digital signage software. While many business owners will want the cost-savings of free software, free digital signage software can be time-consuming to manage and update. Typically, paid digital signage software is more economical for a business as it requires less employee time to manage. You can review the differences between Screenly’s paid software (referred to simply as “Screenly”), and Screenly’s digital signage open source software, Screenly OSE, in our article “The Layman’s Guide - Screenly OSE vs. Screenly (Paid Version)”.
Let’s get business digital signage on my office TV
As discussed, an office can use business digital signage for a variety of applications. This includes displaying company metrics, policies and procedures, events, and customer success stories. If you’re interested in launching digital signs at your office, take a look at our tour page or sign up for Screenly to get started as soon as possible.